Communication is one of the foundational elements of a good website. It is essential for
a positive user experience and for a successful website that truly benefits its owners.
All types of websites are affected by the need for good communication in one way or
another. Regardless of whether the website in question is an e-commerce website, a blog,
a portfolio website, an information website for a service company, a government website
or any other type of website, there is a significant need to communicate effectively
What is on their mind? Why did they reach out to you? What is their goal, what assets do they have in place, and what are their roadblocks? Ask questions to find out and listen carefully.
Listen for the prospect’s mindset
This is not about good and bad people; actually, this is about how they view the world at this point in time. Are they a thinker, a doer, a struggler, or an achiever? Again, ask questions and listen carefully.
Respond in a way that meets what that person wants and needs.
To respond appropriately requires matching your language to the mindset of the prospect. Say the appropriate words that the thinker, doer, struggler, or achiever needs to hear.
Engage with work
Get employees involved in shaping the change early on. Ask their opinions via a survey or in focus groups. This enables employees to provide their thoughts, concerns and feedback. When employees are involved in shaping the change they are more committed to the change overall. Once the change initiative is launched, be sure to check in with employees after they have had time to work with the change. This may be through surveys, focus groups, department meetings or in other forums. Use this check in time to determine improvements that may be made to ensure the next change initiative is even better.
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