Impact of Website on your Business

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Posted By: pathusutariya

According to a study,

88% of consumers will research product information before they make a purchase online or in the store.

This buying behavior trend emphasizes the importance of a website for today’s businesses. Moreover, in such time of pandemic when no one wants to leave their home fearing the disease, most of them tends to choose online shopping options.   

Actually, website is a kind of having a showroom having 2 advantages:

  1. Build at low cost
  2. Available at any given time

Websites are currently “in” thing and anyone can get it designed.   


So, to earn a fortune in both pandemic and growing competition time it’s necessary to have a professional website.  Your website may turn out to be the backbone of your business, supporting all of your digital marketing efforts.   

The first step in understanding the impact of a website on your business is to appreciate the fact that a website is nothing more than a tool- a powerful tool.  And like all tools, you need to figure out how to effectively use a website in order to get the best out of it.   

To understand a website let’s break it down in two words which are “web” and “site”. Here, “web” signifies – a membrane or fold of skin connecting the toes in certain animals, especially ones that swim, such as water birds and otters. The web improves the ability of the foot to push against water. The word “site” means – an area or ground on which something is constructed. Therefore, the word Website simply means a tool built on internet which will help your business progress.   

In addition to above, the website will have impact on how people perceive your business. By looking at the design of a website, customers will make the decision whether they find your business trustworthy and reliable or not. The quality of a website design is a direct determinant of levels of trust between your business and its customers.

To make a website effective it should contain following things:

  1. Home Page
  2. Product/Services
  3. About Page
  4. Meet the Staff Page
  5. Privacy Policy
  6. FAQ’s Page
  7. Contact Page
  8. Sitemap
  9. Social Media Links
  10. Other

When you decide to design a website for your business the primary consideration should be the web design because your website will be the first marketing tool for your business. In instance, if you already have a website, you should ask yourself whether the existing design engenders feelings of confidence and trust with your customers; or you have to get the website redesigned if the conclusion is that it isn’t.   

To make your website a trustworthy tool it should not only speak about you and your business, but it should be enlightening values of your business. When doing business activities via website, believe that content of your website is “king”. The content on a website presents an opportunity for you to reach out to your customers by appealing directly to their sense of value. If the content provided by you is valuable, you have a great opportunity to win a customer.   

Your website and social media accounts will be reachable to your customer 24/7/365. Let’s assume that you want to buy some stuff from a store. You put in all the effort required to go to the store, but when you reached there, its shut down, we do know how irritating this is, and it’s certain you will think twice about going again. It might be your fault that you haven’t checked the timing.

Here is the point! You will definitely figure out another store which is easily accessible. But when it comes to website it is operational around the clock and your customers can reach you from anywhere and anytime.   

Also, while carrying out business activities online or offline it is necessary to stay in contact with customers regularly. This can be done by collecting feedback from customers. Website helps you to collect feedback through forms. It has potential to reach wide range of customers as there is no barriers regarding time and cost. Moreover, there is no need to maintain it regularly. You will receive notification whenever there is a response. On the basis of this feedback you can make appropriate changes.   

Therefore, from above it can be concluded that due to stiff rise in competition in market it is important to stay stable at your position or make progress. For that stability and growth, it is important to accept change according to trends around world. One of it is doing your business online through a website and grab the opportunity.

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